Nerve
Fitness app branding and UX, from user research and personas to a design system and final screens.
- Role
- Sr. Web Designer
- Timeline
- 48 weeks
- Scope
- Research, IA, branding, UI
- Tools
- Figma
Overview
Survey respondents rated fitness apps 3.3 out of 5. They found them hard to use, outdated and overwhelming, and wanted to filter workouts by difficulty and customize their own.
[Your key decisions. e.g. A simple dashboard of daily progress, plans filtered by workouts, nutrition and meals, and a clear bottom nav.]
User survey
10-question survey on workout habits, app attraction and frustrations.
Personas
Four personas built from the survey, covering goals, frustrations, schedules and daily activities.
Information architecture
From a sketched sitemap to a full structure for Dashboard and Profile.
Naming and brand
Name exploration, vision, mission and positioning, then logo sketches leading to the final mark.
Logo and icons
Wireframes
Final screens
Scroll inside each phone
Mockup
Outcomes
Reflection
This project helped establish the design approach I use today as a Senior Website Designer. By combining features from multiple platforms into one cohesive app, I gained experience thinking through the entire UX/UI process—from early concepts and user needs to interface design and prototyping. Those foundations now inform how I create responsive websites, develop scalable design systems, document reusable components, and collaborate with cross-functional teams throughout discovery, design, development, and launch. Looking back, the project marked an important shift from exploring UX/UI as a career path to building the user-centered, visually clear, and technically practical digital experiences that define my work today.
